1/ ORIGINAL CONCEPT DEVELOPMENT

2/ GENERATIVE AI DIRECTION

3/ 26 YEARS IN BROADCAST DESIGN

ORIGINAL CONCEPTS.

STORIES & VISUAL WORLDS.

SOLVING WHAT OTHERS CAN'T.

OMBRETTA LAURETI

Creative Lead & Generative AI Direction

AI VISUAL ARTIST

1/ ORIGINAL CONCEPT DEVELOPMENT

2/ GENERATIVE AI DIRECTION

3/ 26 YEARS IN BROADCAST DESIGN

ORIGINAL CONCEPTS.

STORIES & VISUAL WORLDS.

SOLVING WHAT OTHERS CAN'T.

OMBRETTA LAURETI

AI CREATIVE LEAD

Creative Lead & Generative AI Direction

1/ ORIGINAL CONCEPT DEVELOPMENT

2/ GENERATIVE AI DIRECTION

3/ 26 YEARS IN BROADCAST DESIGN

ORIGINAL CONCEPTS.

STORIES & VISUAL WORLDS.

SOLVING WHAT OTHERS CAN'T.

OMBRETTA LAURETI

Creative Lead & Generative AI Direction

AI VISUAL ARTIST

SHOWREEL

SHOWREEL

ORIGINAL VISUAL WORLDS

BUILT WITH DIRECTION

ORIGINAL VISUAL WORLDS
BUILT WITH DIRECTION

ORIGINAL VISUAL WORLDS

BUILT WITH DIRECTION

AI Creative Lead
26 years of motion design for national TV
First in Italy to bring generative AI to a national TV channel identity

AI Creative Lead
26 years of motion design for national TV
First in Italy to bring generative AI to a national TV channel identity

Early identification of creative and production challenges, with Generative AI troubleshooting focused on maintaining consistency, quality and alignment with the concept across the full visual development process. Generative AI integrated into creative production through the selection and testing of different image and video models, with continuous adaptation to emerging tools and workflows. Ongoing research into queer, hybrid and unconventional aesthetics to develop distinctive, recognisable and narratively coherent visual languages.

Early identification of creative and production challenges, with Generative AI troubleshooting focused on maintaining consistency, quality and alignment with the concept across the full visual development process. Generative AI integrated into creative production through the selection and testing of different image and video models, with continuous adaptation to emerging tools and workflows. Ongoing research into queer, hybrid and unconventional aesthetics to develop distinctive, recognisable and narratively coherent visual languages.

VIDEO GALLERY

VIDEO GALLERY

⤢ FULL SCREEN
⤢ FULL SCREEN
⤢ FULL SCREEN
⤢ FULL SCREEN

SELECTED WORK

SELECTED WORK

SELECTED

CASE STUDIES

SELECTED

CASE STUDIES

SELECTED

CASE STUDIES

MORE WORK

LET'S TALK

CONTACT

OMBRETTA LAURETI — AI CREATIVE LEAD

LET'S TALK

CONTACT

OMBRETTA LAURETI — AI CREATIVE LEAD